Campaign 1
eBay
Full Circle
• CANNES LIONS BRONZE WINNER IN FASHION AND BEAUTY •
+100 other trophies at international and regional shows, including One show, CLIO, NYF,
The Webbies and The Super Reggie.
Client: eBay pre-loved Fashion
Agency: WPP - EssenceMediacom New York
year: 2024
WATCH THE CAMPAIGN CASE VIDEO:
PRINT AD
Twiggy’s recreation appeared as a double page in Vogue Magazine US and British Vogue October 2023 issues.
SOCIAL MEDIA VIDEO
The making of the recreation was captured in a 4 min Vogue Behind the moment social Video that has more than 4 Million YouTube views.
VOGUE WORLD LONDON
We cast 2 more influencers to recreate Vogue archival images that inspired them and together with Twiggy they walked the Vogue World London red Carpet in their recreated looks, from eBay.
SOME OF THE NEWS COVERAGE
https://www.vogue.com/article/sustainability-vogue-world-2023-london
https://www.vogue.com/sponsored/article/twiggy-rita-ora-and-wisdom-kaye-recreate-vogues-archival-moments-using-ebays-timeless-accessories
https://gothammag.com/ebay-vogue-auction
https://creative.salon/articles/work/work-of-the-week-sept-28th-2023
https://mlsandiegomag.com/ebay-vogue-auction
Campaign 2
eBay
Met Gala Debut
• GOLD WINNER IN NEW YORK FESTIVAL•
+30 other trophies at international and regional shows, including One show, CLIO
and The Webbies.
Client: eBay pre-loved Fashion
Agency: WPP - EssenceMediacom New York
year: 2024
WATCH THE CAMPAIGN CASE VIDEO:
GETTING READY FOR THE MET GALA AFTER PARTY
then Ice got ready for the met gala after party in eBay Prada and Pucci. The video has more than 4 million views on YouTube. eBay’s outfit spent the night among the most fashionable met guest.
USER GENERATED VIDEOS
Fans started creating their own videos of the epic moment. like this video below shows how eBay’s outfit spent the night among the most fashionable met guest.
Campaign 3
eBay
The Real Star
of the Met Gala
• SHORTY AWARD WINNER •
Client: eBay pre-loved Fashion
Agency: WPP - EssenceMediacom New York
year: 2025
WATCH THE CAMPAIGN CASE VIDEO:
Campaign 4
eBay
in Vogue
• MEDIA AWARD WINNER 2024 •
Client: eBay pre-loved Fashion
Agency: WPP - EssenceMediacom New York
WATCH THE CAMPAIGN CASE VIDEO:
EDITORIAL
SHOOTS, SPREADS AND COVERS:
Wisdom Kaye in Teen Vogue wearing eBay
Rita Ora in Vogue, recreating Paulina Porizkova’s shot from 1992 with pre-loved fashion sourced on eBay.
Campaign 5
Jared
Brilliant stories
A series of films that bring to life real stories of real people.
The films highlight brilliant moments centered around brilliant jewelry pieces.
Client: Jared Jewelry
Agency: WPP - EssenceMediacom New York
WATCH THE FILMS: